Kids Lab Shoes was conceived as a laboratory of imagination and discovery, where play, movement, and creativity become essential components of the experience.
The brand identity, fully developed by the team at Abstruct Architects, orchestrates a unified world of images and meanings—from the logo and printed materials to the signage, packaging, and the store’s façade. Clean geometric forms, soft curves, and bright tones compose a clear yet vibrant world, familiar to both children and adults.
The approach focuses on creating an identity that does not impose itself but discreetly accompanies the processes of play and exploration. Kids Lab Shoes becomes an extension of motion and joy, offering a space where every element—from the signage and graphic lines to the colors and surfaces—contributes to a calm yet dynamic narrative.
The integration of the brand’s color palette, the balance between graphic minimalism and childlike immediacy, and the emphasis on flow and experience shape a holistic image.
Kids Lab Shoes is not simply a children’s shoe store; it becomes a setting for everyday creativity.
Vicky Martha - Interior Design
